Where can customers find you?

Having your own company website is the first step in any business’ journey but, if you want your website to be found online, just having your own website isn’t enough. You will have noticed that your website traffic isn’t what it should be and this will be because your customers can’t find you. It can be really frustrating when this happens especially when you are in need of clients.

Awareness of your website and your services are crucial in every businesses success but without customers finding you this simply can’t be achieved…

This is why I’m going to share with you the very important first step that you need to take in order to help boost your web awareness online so that your customers are more likely to find you, doesn’t that sound good?

And that is...Keywords

Keywords

You’re probably aware of keywords being an element in helping boost your rankings on search engines but not exactly sure how or why? 

Well, by including keywords and phrases into your website content will increase your chances of people who are searching for what you do to find you online. Exactly what you need to help your customers find you right?

A key aspect of writing content is to include keywords but to also ensure that you are fulfilling the users intent. What does this mean exactly?… well, a person searches for something, that desired content is their ‘user intent’, knowing their user intent will help you quickly provide users with the content they desire.

By googling your desired keywords, this can help you identify your competitors 

Common user intents:

  • Informational – searching for information e.g ‘best canon cameras for vlogging’
  • Commercial – the searcher wants to compare products to see which one best fits their needs e.g ‘best digital cameras’
  • Navigational – searching for a specific website e.g ‘Canon’
  • Transactional – searching to buy something e.g ‘deals on canon cameras’ 
  • Local queries – to find something local e.g ‘nearest canon store’

Through this, you can get a glimpse of your users intent by googling your desired keywords and evaluating the current SERP (Search Engine Result Page ) whilst also evaluating what content your top-ranking competitors are providing that you aren’t. 

But what terms are people searching for?

Think, how would you search for what you do and what keywords would you use? If you are unsure… use some that you have in mind already and enter them into a keyword research tool (which are listed below)  to discover the average monthly search volume and similar keywords which are also popular. 

But does anyone search for what you do/your keyword? 

A great way to determine if people are in fact searching for your keyword phrases is through using software tools to help you find these keywords. These include: 

You can even narrow down your keyword search to specific towns or cities in ‘Google keyword planner’. By doing specific research for regions, for example, can help you make your content more relevant to your target audience. Also knowing about seasonal trends can give you an advantage as you can plan your content around the occasion months in advance, giving you a boost.

These tools will help you answer if people are in fact  searching for your keyword phrase, if not… find out what they are searching for using those tools.

Ask yourself; What are people searching for? How many people are searching for it?

How to decide what to target: 

In many cases, it may be more advantageous to target highly specific, lower competition search terms which are known as ‘long-tail’ keywords due to keywords being very competitive among websites in a bid to rank higher and be seen by searchers.    

These specific keywords will allow your website to naturally rank higher opposed to trying to compete with hundreds of other websites with the same high volume keyword. 

The higher the search volume is for a given keyword usually requires more work to be able to rank higher. By using long-tail keywords, will make you more likely to rank higher, meaning more customers and people on the web will be able to find you! 

Keywords can vary in search results by users, for some, there could be thousands of web searches per month for that specific keyword others may have less than 100 searches per month. It’s just about picking the right ones, and keyword tools will allow you to do that. 

 

If you want more of an understanding of how keywords and SEO can help your companies presence online then check out our earlier blog of our top tips to improve search engine ranking or if you have a query don’t hesitate to contact us.