Ways to optimise your on-page SEO

Now that you know what your audience is searching for and you have identified your keywords, it’s time for you to start optimising your on-page SEO!

What do we mean by on-page SEO? 

On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines.

One of the most important parts of on-page SEO is incorporating the keywords you want to rank for into your content whilst also considering those related keywords as well.  Another important aspect is word count and of course what format best suits who you are targeting.

This could be formatted by:

  • An image or video
  • Concise or lengthy content 
  • Using lists, bullet points or paragraphs 

The key thing to remember is that ‘it’s all about the user’. If someone has searched for your page, how can you best answer their questions? By focusing on the person searching first, and incorporating elements of on-page SEO second, you’re much more likely to provide a positive experience on your website. And that’s the end goal, right?

Why is on-page SEO important?

Not only is technical SEO important but on-page SEO is just as important. 

Why? Well, it allows you to rank higher of course! On-page SEO is important as it allows search engines to understand your website better and to see if your content would be relevant for people who are searching for the things that you do.

Make sure you format your content in a way your audience would appreciate.

How do I know what format to use and what to include for my on-page SEO?

Well now that you have your keywords for your content, I’m going to help guide you with what you need to do next: 

  • First things first, start by typing in your keyword that you want to rank for into Google and look at the top 10 websites that pop up – these are your competitors. 
  • Now you know who your competitors are; look at each of them and make a list of what features and content that each of them includes on that webpage for that specific keyword. 
  • Compare this with that of your own web page for this specific keyword and using the data you have collected from your competitor’s webpages, use this as a guide to include in your own webpage. You could even introduce elements that none of your competitors have? This will help separate you from your competitors and make your website stand out to google, resulting in you ranking higher over time. Sounds good right? 

Now you know what content you are missing, you will have a good idea of how to format your content for your audience who are visiting your site… but are still unsure how you can apply SEO into all of this? Well, it’s not as hard as you think, make sure to include:

  • Header tags 

Include your keywords into your header tags, which range from H1 to H6 with H1 being the title. 

  • Para text 

Include your keywords into your header tags, which range from H1 to H6 with H1 being the title. 

  • Use internal links 

This is where you link to another page in your website, allowing visitors to spend longer on your page.

  • Anchor Text 

Linking back to the internal links instead of simply copying a pasting the URL that you want to link back to attach it to a keyword for example “learn about keywords’ in which you can attach your URL with it incorporating your keywords and also making it look more presentable for your readers.

  • Image optimisation 

Do you ever wonder why your webpage takes so long to load? it’s most likely linked to your images… Sounds confusing I know. But believe it or not the size of your images can really affect the loading time for your web page which isn’t good for your SEO. To resolve this you can compress your images using various different software online. Just know if its a high-resolution image that you want to preserve; use PNG if not use JPEG. 

Also by using out text to describe images to search engine bots helps Google to make sure your image appears for what people are searching. For example, if people are searching for ‘chocolate ice cream’ that your image describing chocolate ice cream also appears. 


Know you know about on-page SEO, your next step is helping customers find you which is explained in our previous blog. 

If you have any questions don’t hesitate to contact our team.