After starting our journey in April 2018, the team at BW Marketing has (finally!) expanded, welcoming Shannen Davies as our new Digital Marketing Executive!

BW Marketing is a digital marketing agency which focuses on SEO, ads and social campaigns in order to help companies reach and engage their audience. After immediately securing three clients in the first month of setting up, we have continued to win over clients with our creative, successful and straightforward approach to digital marketing.

All of this culminated in us being named ‘Startup of the Year’ at the Oldham Business Awards earlier this year. 

With business continuing to thrive, it seemed only logical that now was the time to expand the team and find someone to help the business continue to grow.

BW Marketing then came across The Juice Academy, which provides the first-industry led digital apprenticeship - so it was the perfect match!

What The Juice Academy does:

The Juice Academy offers apprentices with a level 3 Junior content producer qualification in which they teach apprentices the theory they need in order to understand the world of digital marketing to a professional level, in terms of how to create successful content and appeal to audiences through marketing strategies.

The process:

  1. They help employers find and hire their ideal apprentice and train them to their own standards. 
  2.  The Juice Academy teach apprentices the theory of digital marketing, providing the skills and training apprentices need in order to apply this ‘on the job’ within their work placement. 
  3. In terms of the job placement, as a digital marketer this will involve apprentices creating real life content for real clients which provides apprentices to experience the real world of digital marketing; where they will need to make deadlines and come up with ideas.

“I’ve always been excited by the idea of content creation, having an idea in your head and then creating it for others to see is an amazing concept, being able to incorporate your creativity into a career creates a fun aspect in terms of ‘work’, and now here at BW Marketing that idea is now becoming a reality.” 

Who better to discuss how The Juice Academy helped BW find our ideal apprentice, than our new Digital Marketing Executive herself, Shannen Davies: 

I decided to choose to go down the route of apprenticeships as i will have the opportunity to train in a work environment with professionals whilst getting the required experience that I need in the long run. Not only does an apprenticeship look amazing to have, it gives me a  different kind of fulfilment that university would not be able to offer. Being able to work in the media industry is tough but through an apprenticeship it becomes a little easier to be recognised for my creativity and being able to do what I love day to day.

When coming across The Juice academy application it was like my prayers had finally been answered, a chance to present myself in front of different employers all working in similar fields in digital marketing and being able to gain a qualification through the academy sounded perfect to me. In terms of the bootcamp, there was an online process for the application, which included questions and online assessments to identify our skills and what skills we need to improve as an individual which in total took around two months for The Juice Academy to confirm if i had in fact successfully made it on to the Bootcamp on the 21st of August. 

"At the end of the bootcamp I was called up and had to choose between three employers with one being BW Marketing, I immediately knew that BW Marketing would be the best fit for me"

The Bootcamp:

On the day of the Bootcamp I arrived early and was given the number ‘7’ and was told to put my name, age and where I was from on the front of my paper and pin it to my jacket, from then on I was referred to as ‘7’ for the duration of the bootcamp. 

At the beginning, me and 43 other candidates waited for the employers to introduce themselves and their company, from there, we split off into groups of 8 and had to create a portfolio of ourselves with three facts we wished the employers to know about us. After 30 minutes of prepping and planning we had 30 seconds to pitch ourselves in front of the employers. After this, we were sent away in our same groups and had 45 minutes to create a stop motion video as a group of what The Juice Academy means to us in which we had to show in front of the employers, each in turn explaining our video. 

Finally, we had to carry out ‘speed interviews’ which was the main aspect of this bootcamp, this was your ‘time to shine’ in impressing employers whilst also seeing who would be the ideal fit for me. 

At the end of the bootcamp I was called up and had to choose between three employers with one being BW Marketing, I immediately knew that BW Marketing would be the best fit for me and knew from the start that they were my favourite company in terms of what content I would be creating and being able to work in a suitable environment. Chris from BW Marketing presented a welcoming and exciting pitch which intrigued me from the beginning, therefore was over the moon to find they had chosen me to work with them. 

Moreover, the bootcamp was a nerve racking but exciting experience, which tested me as an individual in terms of working with complete strangers in order to get the attention of the employers. 

Now after starting in September 2019, I hope to create successful content for clients and increase my knowledge of the successful and necessary aspects of digital marketing, which in turn will help BW Marketing become more recognised among businesses. I hope to grow with the business and continue on this creative path with this great digital marketing agency. 

“Although many people would see an 18-month old business as one that was still finding its feet, the journey BW has been on has resulted in me having a very different perspective - as this was all part of the bigger plan! 

I started the company based on the ethos of providing straightforward advice and a transparent service, with the protection of those values being very important to me. Therefore, when it came to expanding the team, I was looking for someone with both a hard-working background and an appreciation of, for want of a better phrase, telling it how it is. 

I’m very happy to have found those values in Shannen. Alongside a great background in copywriting, her enthusiasm for digital and personality was the ideal fit for what the business needs.

And a week in…things have gone perfectly. After being introduced to clients (face to face) and getting stuck into applying her passion for writing in a commercial sense, the future is very bright, and I can’t wait to see how Shannen grows with the role over the coming years.”