Technical SEO: 5 things to improve that could make a huge difference to your rankings

Technical SEO is important in order for not only humans to understand the content on your website, but search engines too! 

Optimising your technical SEO can result in improved rankings, as it allows search engines to understand your website more effectively, outlining which content you want to rank for so that us humans can find you.

More specifically, technical SEO refers to how Google understands the content on your website and presents it back to people searching (this is called crawling & indexing, and is covered in our earlier blog, “What is SEO?”). 

It sounds tricky, however, you can achieve a lot by understanding the basics; which I am going to share with you today.

We’ll give you 5 ways you can improve your technical SEO, which is easier than it may seem, especially when your website has a content management system, such as Wordpress, Squarespace, Wix, and others.

5 things that can help improve your online ranking

1. Page titles

Say you’re searching for ‘shoes’ on Google, the search engine result page will show you a long list of websites and the text in blue is your page title.  

This is the first thing people will see, so make sure it is relevant and engages them! Consider how you could make your title stand out – it could be that your audience are price-conscious, so adding a price upfront could result in a click. 

2. Meta descriptions

A meta description is a description that you can see underneath the page title which summarises a page’s content. 

This is incredibly important as it gives people an insight into what they can expect to find on your page. So, again, think about what your audience would expect to find, and make your description interesting.

3. Schema markup

Schema markup is a code that is put on your website to help search engines to process more informative results for users.

For example, editing the code in you HTML will allow you the chance to come up as a featured snippet on SERPs (search engine results page) it also allows Google to easily read content from your webpage for when you are asking, for example, siri to search for something. 

4. Responsive design

Do you ever look at a site on your computer and then when you access it on your mobile it looks completely different?

For example, there are no images and you have to zoom in to even read the text… This is because it isn’t mobile responsive. 

All websites should look good no matter what device it is being viewed on. 

Ask yourself; does my website look good on a mobile device? Is it responsive?

If not, it’s worth having a conversation with your developer, or the person that built it. It could be that you need to update your theme, or that there’s a solution available that could help provide a better experience.

However, if you do not have a website yet and are thinking of getting one, ensure that the theme you choose is mobile responsive. Making sure that your website has a responsive design for all devices will allow all your users to all have the same user experience. 

5. Page speed

No one likes a webpage that loads at a snails pace… but it does happen sometimes and the main culprit for slow page loading is IMAGES. 

Optimising your images by resizing them will instantly speed up your website. 

You can do this through tinyjpg.com, just simply select the image you want to resize and upload them, it’s that easy. 

If you still feel your page could load faster, then remove any plugins that you aren’t using, these run in the background of your webpage and by removing them will remove any unnecessary time needed to load them. 

Page speed is important to google and pages with slow loading times will have no chance of moving up the page rankings fast. 

Hopefully, these 5 ways to improve your rankings helped. If you need any help don’t hesitate to get in contact.